You Must Read This Sales Article Because...

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"You Must Read This Sales Article Because..."

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

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In a legendary experiment, social psychologist Ellen Langer
sent students to jump the queue to use a very busy
university library photocopying machine.

Students who just asked to jump the queue were turned away
about half the time.

However, those that offered a reason ("May I cut in line to
use the copier because my Professor will fail me if I don't
get this to him in five minutes") were successful in jumping
the queue 94% of the time.

Amazingly even offering a lame reason ("May I cut in line to
use the copier because I need to make some copies")
succeeded 91% of the time!

The magic word appears to be "because".  It gives the
customer a reason to go ahead.

Why should you try this out with your customers? Because…it
works!

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Simon Hazeldine is the author of the bestselling books
Bare Knuckle Selling (foreword by Joe Vitale) and
Bare Knuckle Negotiating (foreword by Duncan Banatyne)

Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School author: Simon Hazeldine asin: 1905430051