I'm writing this in a naked attempt to drive readers to my blog www.alisonwriting.wordpress.com.  I'm keen to develop exchanges between writers and readers.  Last week I was delighted when an author I'd met last year at an event found my blog and got in touch.  It's lovely to be supported by friends and contacts and to have their comments.  It's a different kind of excitement when someone picks up on your blog and responds.   Today's blog features Amnesty International at the Edinburgh book festival

When I was researching what to write for my new website, I
came across examples of how people present themselves
differently to how we might think.

For example, Tesco's doesn't call itself a supplier but
rather 'a buyer on behalf of our customers.'  That small
difference in words is a major difference in perspective -
it changes from pushing people to accept what you offer to
pulling people towards you because you have what they want.