According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually sells what you've got to offer, you'll have wasted 90% of your time, money and energy.

Now, you don't need me to tell you 90% waste isn't lean! So here are some tips for making your headlines work!

1. Headlines Everywhere!