I had about a year's worth of newsletters that I could use to give structure and content to the book. What I had to do was turn my material into a realistic and practical course that worked as well as made sense. The good news is that if you've been writing newsletters for a while you probably have got a lot of ready-made material for your book already. Now, does that seem less scary?

You Don't have To Do The Whole Thing At Once

1. A Website.
Even if you think a website isn’t going to directly to contribute to sales, having a web presence makes it a lot easier for journalists to suss out a bit more about you before they commit themselves to getting in touch. And, once you’ve got your details and further information up there it’s not unknown for journalists to respond to a press release and write up their piece from your release and your website alone, without even getting in contact with you.

2. A Brand.