Running an internet business

Yesterday we ran another networking event in Bath in conjunction with the University of Bath.  This time our speaker was Rachel Morgan-Trimmer, founder of SugarCat Publishing who amongst other things, run the UK's biggest career break website

When Rachel and Jane first set up SugarCat Publishing, they were quoted £14,000 to build a website, and £500 a month for search engine optimisation. Not having a spare several thousand pounds knocking around, they decided to do it all themselves. Rachel used her editorial background to do the site content, and Jane taught herself web development so she could code it all. Their websites are more accessible than UsabilityNet, easier to use than Microsoft, and they get more press coverage than national PR agencies, all on a shoestring budget!

Listen to Rachel talking about her business on this podcast   (mp3 format)