How To Hit Your Customer's G-Spot

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Submitted by Simon Hazeldine on Mon, 11/06/2007 - 10:19am.

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"How To Hit Your Customer's G-Spot"

- by Simon Hazeldine (MSc FInstSMM)
Author of Bare Knuckle Selling

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Would you like to be able to give your customer an orgasm as
part of your selling process? You can if you spend some
time finding their selling G-Spot.

Research conducted by sex researcher Erenest Grafenberg has
led to the discovery of an area that has become known as the
Grafenberg or G Spot.

The G Spot is an erogenous zone that if correctly stimulated
results in an intense orgasm and sexual fulfilment.

Stimulating your customer's selling equivalent of the G Spot
also results in fulfilment - this is not usually of a sexual
nature! If during the selling process you stimulate the
selling equivalent of the G Spot your customer may very well
cry out, "Yes!" - or something similar!

I have to be honest with you - they are very unlikely to cry
out as Meg Ryan did in "When Harry Met Sally" but the effect
can still be dramatic.

When you hit their "hot button" they will respond!

So what is the technique that you can use as part of your
selling process to locate your customer's selling G Spot?

Your customer and customers to be get turned on when a
salesperson identifies and stimulates their need to have
their problems solved.

By a process of establishing genuine rapport, using
effective questioning and listening techniques, by focussing
your attention on helping the customer get what they need
(and not on what you want) you will uncover a very
responsive "erogenous zone".

When you are selling your job is to understand what the
customer really needs. You need to understand the problems
and challenges that they are facing. You do this by using
carefully considered questions and then listening, really
listening to the customers answer. You then continue to
question, digging deeper and deeper into the customer's
problems and needs.

Along the way you are aiming to achieve two things:

1. Gain a full and complete understanding of the customer's
situation and the problems and challenges they face.

2. Make them fully aware of the cost of not solving these
problems both in the short and long term.

Uncovering these issues puts you in a very powerful
position. If you truly understand the customer's situation
then you are able to identify if you can help.

In addition, you now have a customer who not only has
greater clarity around the issues they face but also (due to
your approach) very aware of the impact these problems are
having and therefore highly motivated to do something about
them.

People are essentially motivated by two things, the desire
to gain pleasure and the desire to avoid discomfort or pain.
A wise salesperson will build both of these motivations into
their selling process.

This approach is rather like making the customer realise
that they have a headache and then selling them an aspirin!
A customer with a really bad headache is going to be
prepared to pay whatever it takes to make their pain and
problems go away!

One of my favourite G Spot questions is, "What are the
biggest challenges that face you in growing your business?"
Although positively phrased it is very effective at
uncovering customer headaches.

Once these have been uncovered, you can stimulate them by
further questioning around the current and future impact.
You will then have the customer very aroused to do something
about it!

By paying close attention to stimulating your customer's G
Spot you will find that you can arouse them to want to take
action. As soon as they are aroused - offer your solution.
Although they may not actually have an orgasm in front of
your eyes, they will bite your hand off to take advantage of
your solution!

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Simon Hazeldine is a professional speaker, consultant and
author in the field of performance enhancement strategies,
the psychology of persuasion and influence, and the
development of mental toughness. His underground bestselling
book "Bare Knuckle Selling" is exclusively available here