How To Be A Goddess Over 40

49 year old image consultant, Sue Donnelly, author of
"Heading South? The Style Bible for Women Over 40" shares
her 10 golden rules that will make you look and feel
sensational in your 40s and beyond...

1. Value yourself.  If you don't care for yourself, no-one
else can be expected to either.  Take time out to have
special treats, just for your own pleasure. They don't have
to cost much - a magazine, a new lipstick, a walk in the
park, a candlelit bath - but the rewards are beyond price.

2. There are billions of people in the world and no two of
them are the same.  Celebrate your uniqueness.  You are your
own special work of art.

3. For each part of your body you don't like, there is
another one that you should e.g. a large tum can mean larger
breasts or a pert behind.  Wear clothes that accentuate the
positive assets you have and disguise those that are more of
a challenge.

4. Build your foundation.  The correct underwear can take
pounds and years off you.  If you haven't been measured in
the last year, do it now. 

5. Size is everything but not where women's clothes are
concerned.  There are no standards in the UK so the size
means nothing.  If you're worried about buying a larger size
than normal, cut the label out!

6. Wear colours that flatter.  Black accounts for 75% of
women's wear sold in the UK.  It can make you look old,
tired and wrinkled if doesn't suit your complexion.  It can
also make you look heavier than you really are. Really!

7. Dress for your personality.  Think of some positive
adjectives that really describe you.  Ask your friends for
their opinion too. Do your clothes and your body language
reflect them?  Black won't sit well on a 'sunny'
personality.

8. Be modern.  I don't mean 'mutton dressed as lamb' or
being really trendy but beware of dated clothes and
spectacles.  They can add years to you and give you a
'matronly' air.

9. Don't make excuses.  Women can look fantastic until a
very ripe old age - some are still modelling in their 70's.
Clothes don't have to cost a fortune for you to look great.
Just make sure they fit properly and suit your shape. 

10. Be a goddess.  Look in the mirror and be really kind to
your reflection.  Learn to love every bit of you, whether or
not it wobbles.  Being beautiful is not just about looks, it
is about confidence and radiance.