The Gorillas Want Bananas: The Lean Marketing Handbook for Small Expert Businesses

Why do some people seem to magically attract new business while others face rejection after rejection?

What enables some businesses to build an enviable reputation without ever spending a penny on advertising while others do everything they can but still get lost in the clutter?

Why do some people achieve great results even though they never seem to be busy, while others run themselves ragged never to achieve what might have been?

Can you really do less work and get more success?

The answer is yes!

This pivotal book explodes the outdated marketing myths that have become a burden to the modern entrepreneur so that you can build your own success and enjoy doing it!

Praise...

"The Gorillas want Bananas is the best book on marketing by British writers that I've read (and I've read scores) and is matched only by good ones by Americans and a Swedish guy."
- Kieran Duignan, Enabling Space

"For people in a hurry, Gorillas want Bananas has the answers; pages 172 & 173 alone are worth the price of the book"
- Angus Clacher - www.iWantOneOfThose.com

"Competently constructed, powerfully presented this book will provide you with the tools to radically evaluate, plan and fine tune your marketing. Just as they promised we have both saved and made money and more importantly known precisely which bits of our marketing mix provided those results."
- Paul Clusker, www.BassClusker.com

"The Gorrillas Want Bananas contains excellent marketing advice for any knowledge based business. When I met the authors Debbie Jenkins and Joe Gregory I was impressed at how they walk their talk. This is not theory but their successful approach for generating new business. I regularly run seminars for small business owners on business development and 'The Gorillas Want Bananas' is one book I recommend time and time again."
- Richard White, www.pro-excellence.com

"Just wanted to drop you a note. 'Presenting the Pain' is a concept that I had never before used 'on purpose' as a sales tactic. It would creep in arbitrarily from time to time, but I never really used it as a focus. After reading your piece on it and seeing a name actually put to this concept, it really hit home with me how powerful this could be. When I purposely used that as my main selling strategy recently, I closed a $20,000 deal right over the phone - never having even met with the customer face to face. I guess he definitely thought that we had 'the cure' (and we do, of course!). It shows through in your writings that you and your company really care about what you do. Keep up the great work!"
- Renee Bledsoe, Project Manager, www.BizTechOnline.com

"For the record, I was very impressed with 'The Gorillas Want Bananas' and I think it should be required reading for all SMEs, especially start-ups. I like it because it's focused on results and looks at proven marketing activities where a small investment generates a good return. The best compliment I can pay you is that I've bought several copies for friends and clients."
- Harry Cruickshank, Cruickshank Associates

"I thought I'd drop you a line to say thanks for the Gorillas book. Very useful so far - two "aha!'s" - and I love the amusing cartoons. I especially liked the way you have used the NLP Logical Levels of alignment to describe Brand Power - I've been framing 'identity' as 'brand' for about 6 years now, but I'd not really considered that the 'fall out' I sometimes experience is about the client 'externalities' not matching my intervention 'beliefs'."
- Clive Griffiths, www.igriff.com

"'The Gorillas want Bananas' is a real underwear changing book, both frightening and inspiring. Frightening when Debbie and Joe explain why the money I've wasted on marketing has been inneffective, you know; the radio and magazine ads that no one responds to, the flyers that end up in the bin. Money out the window for no return. Inspiring because there are other ways of doing it which the book lays out before you. But don't think this book will do it for you. You still need to take action your self. I read the book through and then went back and read it again. I found even more things of value the second time round. This book will change the way you do your marketing. Your underwear might never recover!"
- Fergus Morley - Enlightening Coach

"As someone new to the world of self-employment and someone quite unfamiliar with the theories behind marketing etc, I have learnt that I don't have to follow the crowd and accept that a 3% (or whatever) success rate on direct mail etc is good. Also the lesson about congruence was very timely as it came just when I was having new stationery designed. I was about to go for a flashy logo which would have been attention grabbing but not congruent with me or my business. All the lessons on brand-power were very useful. The Gorillas Want Bananas ebook is a great read."
- Jon Newton

The Gorillas Want Bananas author: Debbie Jenkins,Joe Gregory asin: 0954568109