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May 31 2007 - 06:02
Etc/GMT+1

The Business Group

How an unmade TV advert led to small businesses making more money!

Interview With

Nadine Hill

Book Title

The Virtual Assistant Handbook; insider secrets for starting and running your own profitable VA business

Tell us the single most important thing we'll learn from your book...

What is a niche, why is it important and how do you find it!
With any service based business that sells their time and expertise, it's important to know exactly WHO your customer is and what need they have so you can speak directly to it! Niche marketing means marketing your offer to a defined target but by doing that you will be heard by them and more. If you try to market to many, being general - your message will be lost. If you follow the direction given by the book, you will find out how to position your business to have clients flocking to you.

 

more

 

The first reader review of The Virtual Assistant Handbook by Nadine Hill

Supermummy and Mission Possible join forces to inspire women

Mel McGee, author of Supermummy and Sue Stockdale, author of Secrets of Successful Women Entrepreneurs and founder of Mission Possible, are joining forces to inspire women at an event in Bath on Wed 6th May.  Mel will be speaking on how to become an online business success at an event organised by Mission Possible.

Website Optimization Tips for B2B Marketers

Website Optimization Tips for B2B Marketers - We haven’t discussed search engine optimisation on this blog to date, but I stumbled across this useful article on Ask Enquiro.com which details 10 key areas that business to business marketeers should take into consideration if you want to take a look at it here is the link - Top Ten Web Optimisation Tips .  [...] [Brighter Marketing]

7 Marketing Ideas for your Business

1.Direct mail – Quality not Quantity
Try this…
…Instead of mailing 500 potential customers with a letter, pick a small number of organisations you would really like to be work with. Then think of the most attention grabbing idea you can.

For example here at Brighter Marketing, we sent out 10 cocktail kits to organisations we really wanted to work. Contained in a bright postal blue tube was the following:

5 Simple Ways to Instantly Boost Your Marketing Effectiveness

Here are 5 simple ways you can use to increase the effectiveness of your next marketing campaign. 

 

The Brighter Marketing Bible for Small Businesses

This remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that will drive business to your door.

This is not a theory based book, it is full of hard and fast proven techniques that work and generate real opportunities for your company.

Product Details
Type of Digital Product:
Ebook
Price (£):
£14

Book Launch

As our clients and colleagues will know, we decided to write a book earlier this year that contained a good proportion of all the marketing knowledge whizzing around in our brains. We wanted to develop a "how to" marketing book that gave the reader the inside knowledge of how to put together a direct mail campaign or how to buy advertising effectively and more importantly, how on earth search engine optimisation works.

Back in Harness

Hi fellow writers-and-readers,

I don't know about you but I'm gearing up to get going after the summer.  Up here in Scotland, we've not had much of that so being positive about the approach of autumn is a challenge especially with crunching noises about credit echoing around! 

The Waiting Room: Part 2 – ‘Hurry Up’!

It’s a cliché to say that we live in a speeded-up world. IT systems and internet connections are marketed for their speed.  We tap our fingers impatiently on the desk if the PC is running slowly or we’re forced to use an older model. Used to a state of the art service station, we fidget at the traffic lights or fret if we have to fill up at an older slower pump. And the difference will likely be only a few minutes. 
 

Launch of Mission Growth in Swindon

May 20 2008 - 12:30
May 20 2008 - 14:00
Etc/GMT+1

We are holding an informal event for women business owners to celebrate the launch of Mission Growth in Swindon on Tuesday 20th May from 12.30 - 2pm.  Come along and have a light lunch, meet other business owners and hear more about Mission Growth.  The event is being held in Barclays, 10-14 High Street, Old Town,  Swindon, SN1 3ED.

Secrets of Successful Women Entrepreneurs Networking Event, Bath

May 21 2008 - 12:30
May 21 2008 - 14:30
Etc/GMT+1

Event: Secrets of Successful Women Entrepreneurs
Date: Wednesday 21st May, from 12.30 – 2.30pm
Location: Carpenter House, Broad Quay, Bath, BA1 1UB.

Cost: No Charge

The art of storytelling

Inspiration from Asia

Innovation: Malcolm Gladwell's comparison of Picasso and Cezanne

First Impressions

First Impressions -

Greetings from Boston!  I arrived here today for the Women Presidents Organisation (WPO) annual conference which starts on Thursday.  As a facilitator for WPO we have a get together and some training prior to the conference, so its great to catch up with old friends and to make some new acquaintances too.

Virtual Assistant conference

Mission Growth launches

Why small businesses should act like big businesses

A Career in Your Suitcase 3rd Edition

The eagerly anticipated 3rd edition of Jo Parfitt's portable career bible.

A Career in Your Suitcase 3rd edition

The eagerly anticipated 3rd edition of Jo Parfitt's portable career bible.

Product Details
Type of Digital Product:
Ebook
Price (£):
£15

Building your brand using online forums

Building your brand using online forums -

How many online forums do you subscribe to?  And within your list, how many are you a regular contributor to?  Forums can be extremely useful as a way of building your personal brand in that particular sector. Whilst it can be time consuming to read and respond to postings, it is an easy way to start to infiltrate almost subconsciously into the minds of the users.

Walking the talk - how to be a great role model

Walking the talk - how to be a great role model -

I expect that many of you have had this frustration at some time in the recent past. People who say they will do something and then do not deliver.  This can be a blight in small businesses are well as large organisations and can lead to staff, colleagues, suppliers and customers being disillusioned when a leader's subsequent actions contradict their initial words.

Where are the women?

Where are the women? -

I regularly meet loads of women business owners and have recently been required to trawl through my database of contacts to find businesses in certain sectors: couriers, office furniture retailers, security, market research and recruitment.

Women on a Mission: Sue Stockdale

Date of clipping:
Mar 7 2008

Eliminating the Chatterbox

Forget press coverage, Internet PR rules!!

Inevitably new clients come to me stating that they want to get into the Sunday Times, Cosmo, The FT or some other popular publication. However, sometimes what would be more effective, especially if they have limited time, is to build a PR campaign around the web. Unlike traditional PR where people either have to remember your name and Google for your website, or snip out the piece about you, online PR means that all they have to do is click through to you. It might not be as glamorous, but it can be much more effective.

Thinking Big from the Start

Thinking Big from the Start -

If you are thinking of growing a business you need to have belief, capability and contacts and this is the same for both men and women.  However, there are some reasons why women find it more difficult and I explore these in my first podcast (5 minutes duration).  Have a listen and let me know if you agree or not.

Spare room or boardroom? Solving the home office dilemma

Mar 10 2008 - 12:30
Mar 10 2008 - 14:30
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The home has now become the UK’s most popular start up location.

Opera singers and coaches

Opera singers and coaches - I was listening to Radio 4 earlier this week and heard a feature where Dame Kiri Te Kanawa was criticising so called "opera fakes" - people who are popular classical singers and who sing with a microphone. The debate then... Sue Stockdale [Mission Possible]

Building customer loyalty and growing your team

Building customer loyalty and growing your team - Recently I was speaking at an event for business owners in the hairdressing sector. It was a fascinating evening. There was another speaker before me Colina Currell from Synergy who was great and provided loads of inspiration, enthusiasm and... Sue Stockdale [Mission Possible]

Mother - One in a Million!

As we approach Mother’s Day (Sunday 02 March) and think about how our own mother is “one in a million”, take a moment to reflect on the experience of a mother I met last year.
 

Launch of Women President's Organisation

Launch of Women President's Organisation - Today I am excited. It is launch day. We have been arranging the UK launch of Women President's Organisation for months and now it's here. I will be the facilitator of the first chapter to be based in London and... Sue Stockdale [Mission Possible]

Seeking inspiration from old places

Seeking inspiration from old places - I am currently on the high seas sailing round South America and lecturing on a cruise ship about my various adventures over the years to the North Pole etc. We have just arrived in Southern Chile after spending a few...

Sue Stockdale [Mission Possible]

Values - everyone is getting in on the act

Values - everyone is getting in on the act - Values - the rules that we live our lives by are getting into everything.....today I was in Sainsburys doing my shopping and looked at their latest advertising. It said "our values make us different" and I could not believe my... Sue Stockdale [Mission Possible]

How to keep focused on your goals

How to keep focused on your goals - If you want to get better at keeping focused on your goals then here is a useful method that Marshall Goldsmith told me about which is quick, easy and yet challenging. Team up with a close friend or colleague and...

Sue Stockdale [Mission Possible]

Rambo 4 - A message in the Hype!

Yes, February sees the return of John Rambo to the big screen.
The trailer is on YouTube. Interestingly the trailer includes a very
famous quote which is well worth the 22 seconds it takes to hear
even if you are too busy to see the whole 3mins 30secs clip about
the movie.
 

How We Use Our Ebook To Lead With Our Marketing

Dear All

I've just been doing my year end statistics and in an email discussion with Debbie, I told her what they were, and she asked me to let you know how I'm using the ebook version of The Money Gym book to lead our entire marketing campaign.  We are creating cashflow AND long term recurring income. 

cover of Money Gym: The Wealth Building WorkoutMoney Gym: The Wealth Building Workout
author: Nicola Cairncross
asin: 0954568184

My favourite present - iphone

My favourite present - iphone - Happy New Year! I spent most of yesterday engrossed in my new Christmas present, my iphone. It's just so good and having upgraded to this from a phone thats almost two years old i felt like I had got a... Sue Stockdale [Mission Possible]

Calling all Grumpy Old ....

You may have seen the TV programmes “Grumpy old Men” or “Grumpy old Women”. With that programme idea as a backdrop, I’m doing some research to see if there are any "Networkers" who want to get on their soap box and share their “pet grumbles” about our passion for Networking.
 

Sue Stockdale walks the talk...and skis it too

Date of clipping:
Dec 28 2007
cover of Kickstart Your Motivation: The Complete Guide to Challenging Yourself to Win (Kickstart)Kickstart Your Motivation: The Complete Guide to Challenging Yourself to Win (Kickstart)
author: Sue Stockdale
asin: 0470843845

30 ways to get motivated

It's January and all the excitement of the festive season is over.  Now it's time to get back to work and many people want to get motivated in the New Year to take some different actions from last year.

cover of Secrets of Successful Women Entrepreneurs: How Ten Leading Business Women Turned a Good Idea into a FortuneSecrets of Successful Women Entrepreneurs: How Ten Leading Business Women Turned a Good Idea into a Fortune
author: Sue Stockdale
asin: 1905430035

Just be yourself

Just be yourself - Back from Scotland where I spent Christmas with family and friends! I managed to get that Scottish accent back very quickly so that people could understand me....It was lovely to relax, not do any work at all and to enjoy... Sue Stockdale [Mission Possible]

Discovery learning

Discovery learning - I love learning new things and I have been trying to work out how to put audio on my website for a week or two. Just managed to create my first short audio file today, and even posted it on... Sue Stockdale [Mission Possible]

Strictly Come Dancing and running a business

Strictly Come Dancing and running a business - My favourite Saturday night TV show Strictly Come Dancing was on again and its getting more exciting. It made me think about the difference in approach that the TV stars seem to have compared to the sportspeople. People... Sue Stockdale [Mission Possible]

Christmas Special Radio show (BBC Radio WM)

Dec 24 2007 - 00:00
Dec 24 2007 - 01:00
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You are invited to hear my Christmas radio show on BBC Radio WM.    You’ll hear an exclusive interview with Esther Rantzen  and a number of other special guests  ........ 

Shock Fall In House Prices: The Deadly Express Is At It Again!

I don't normally buy the papers but I just had to today - the Deadly Express is at it again.  You may remember that my friend Maria Davies particularly (inspirational speaker and experienced property investor), always makes people laugh by holding up two copies of the Deadly Express - one printed six months before the other - to make her point about newspapers using anything as a headline to sell papers. 

Power Your Word For Profit (and get a free ebook)

Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.

Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost.

Today I'll introduce you to a simple, low-cost, branding process that will magnetise your business without breaking the bank.

Our discovery begins by answering three simple questions:

Overcome your fears to seize opportunities

Overcome your fears to seize opportunities - I received an email recently from a 18 year old Matthew Roberts in Australia who runs a online business inspirationtoachieve.com . He asked if I would like to be interviewed for a CD he is developing that will contain inspirational... Sue Stockdale [Mission Possible]

Are you HD Ready?

The festive lights around my area have been switched on making  everywhere very colourful. Now the biting cold winds carry with them the excitement of the coming festive season.
 

Maximising your strengths

Maximising your strengths - It's not long until 2008 and we have been thinking ahead and writing our business plan for next year. I like writing the plan because I can utilise my strengths. I get excited thinking about the future and then writing... Sue Stockdale [Mission Possible]

Read interview about Secrets of Successful Women Entrepreneurs on Expatwomen.com

Date of clipping:
Nov 5 2007

Womens Enterprise Day inspired me!

Womens Enterprise Day inspired me! - Last night I was speaking at an event we had arranged with the University of Bath in Swindon to celebrate Women's Enterprise Day. The line up of speakers included Kelly Nicholls, who runs KN Photo, a company specialising in wedding... Sue Stockdale [Mission Possible]

Taking on a challenge - step by step

THE SKILLS GAP - It Pays To Use Experts

By outsourcing to skilled professionals you'll be able to grow your business without adding overhead.

Here are some of the costs associated with growing a business through acquiring staff:

The law of attraction is working!

The law of attraction is working! - I blogged recently about the law of attraction and its working - I have had two new pieces of work in the last few days by sending out what type of business I was hoping to attract into the universe.... Sue Stockdale [Mission Possible]

My favourite business websites

My favourite business websites - I thought I would tell you about two companies that to my mind have grasped technology to make it work for us the customer and I applaud them for their brilliant services and for making my life easier. Constant Contact... Sue Stockdale [Mission Possible]

Blenheim Palace a great way to get into the wealthly mindset

Blenheim Palace is an excellent way to get into the wealthly mindset - We did it - seventy people attended our event at Blenheim Palace on Thursday night with Nicola Cairncross, UK's leading wealth coach speaking. Guests enjoyed the wonderful meal and raised a whopping £362 for The Hunger Project as well as... Sue Stockdale [Mission Possible]

The Law of Attraction

The Law of Attraction - The time is almost here and our event at Blenheim Palace with top speaker and wealth coach, Nicola Cairncross starts in a few hours. I looked back yesterday at an email that Lesley Reader (co-organiser) had sent to me a... Sue Stockdale [Mission Possible]

Top 3 executive coaching issues

Top 3 executive coaching issues - I was reflecting the other day on the coaching issues that we to work on with our coaching clients, and decided to create a list of all the issues to identify the most common ones. The top 3 did not... Sue Stockdale [Mission Possible]

Dragons den

WE GOT IT WRONG - Never Under Promise & Over Deliver

You know how it is, you believe something for so long, everyone agrees with you, all the books tell you it's true and then suddenly you have a blinding revelation - we've all been duped! You know like my gorilla mates were? (If you're not sure about my gorilla mates then you really need to read the book - we've got a great offer on at the moment!)

And you feel such a chump - how did I ever fall for that - the logic just isn't there - I must have been a fool. Let me explain.

Fresh air and focus

Fresh air and focus - Back from Chicago where last week I was doing some training in preparation for the launch of the first UK Chapter of Women Presidents Organisation. The training took place at the Edward Lowe Foundation which is in a wonderful location... Sue Stockdale [Mission Possible]

Why Develop the Art of Asking Questions to Bring About Positive Change?

Women's leadership - A no win situation?

Women's leadership - A no win situation? - I was reading an interesting new report from Catalyst about how perceptions play a role in how women are viewed as leaders. It is these perceptions that often result in women being undervalued in the corporate workplace because of the... Sue Stockdale [Mission Possible]

Mission Possible and Money Gym Webinar

Oct 18 2007 - 13:00
Oct 18 2007 - 14:00
Etc/GMT+1

If you want to know more about  wealth creation, the best person to learn from is Nicola Cairncross, Europe's leading wealth coach and author of The Money Gym - The Ultimate Wealth Workout.

Coventry Peace Month Event - Humorous talk

Nov 2 2007 - 19:00
Nov 2 2007 - 20:30
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Why not join me for a free glass of wine & canapés at The Herbert, Coventry  from 7pm and then settle down to hear me deliver a humorous talk entitled; "Seriously, Are You Taking the Peace?" from 7:20pm.
 

Let go of the past with feedforward

Let go of the past with feedforward - During our motivation workshop last week we used Marshall Goldsmith's Feedforward technique to help people create a positive change in their behaviour. Every time I shall this technique with a group, the energy within the room increases, people find it... Sue Stockdale [Mission Possible]

Good Questions About Money - 15 hours of wealth bossting audios courtsey of Nicola Cairncross

Product Details
Type of Digital Product:
Audio Download
Usual Selling Price (£):
£79
Image
NicolaSunshineSmall.jpg
Your Name:
Nicola Cairncross

Enjoy over 15 hours of Wealth Creation Audio, including an exclusive interview with Judy Barber and Nicola Cairncross, over 10 hours of brand new audio with Judith Morgan and the Money Gym Coaches, covering the 10 chapters of Nicola's book "The Money Gym" and 4 exclusive bonus hours of audio with Mike Segall, successful business man and Ecademy Blackstar, including Debt Busting and New Business Generation.

audio (mp3)

Your Details
How Big Is Your Contact List?:
10,001 to 15,000
Your Main Business Area:
Wealth
Your Commitment:
Yes

How To Hook Your Customers!

When you first meet your customer or a prospective customer you have to hook them!
 
The aim of the hook is to grab their attention and get them focusing on you. Before they met you they may have been on the ‘phone talking to a supplier or perhaps even an angry customer of their own. They may have a long and pressing list of things to do. You must grab their attention and focus it on you.
 

Role Models

Role Models - It was a real shock this week to hear of the death of Anita Roddick, founder of the Body Shop. For many she was a role model and the one name that people always say when asked to name a... Sue Stockdale [Mission Possible]

An opportunity to hear Nicola Cairncross, UK's leading wealth coach speak

Nov 1 2007 - 19:00
Nov 1 2007 - 22:00
Etc/GMT+1

Come to the beautiful surroundings of Blenheim Palace and hear UK's leading wealth coach Nicola Cairncross speak!

This event is organised by three business networks Mission Possible, Ladies that Lunch and Chippy Lippys and is a great way to meet the leading business women and men from Oxfordshire and surrounding Counties.

Run your day back to front

Run your day back to front - Its been a long day. Delivering a leadership programme for a corporate client followed by an evening motivation workshop. It was interesting that whilst all the people attending the workshop were motivated small business owners, there were recurring themes about... Sue Stockdale [Mission Possible]

Never throw away your address book

Never throw away your address book - Recently an old business acquaintance got back in touch with me having read an article about me in the media. It was lovely to get his call and to catch up after many years of losing touch. Since he made...

Sue Stockdale [Mission Possible]

Build A Judo Business

Half my immediate family trained in Judo and excelled in competition. I was always fascinated by the way in which my younger brother and sister (who were small for their age) were able to throw much bigger opponents with seemingly little effort.

I remember vividly watching a training session where my sister easily threw another student flat on his back. What staggered me though was the size of the student.

He was huge.

Five ways to make your mission possible

Five ways to make your mission possible - 1. Have a mission in the first place - so set yourself some new objective2. Be enthusiastic about your mission - this helps when the going gets tough3. Tell others about your mission - then you get some moral support... Sue Stockdale [Mission Possible]

Blogging about Blogging

I'm writing this in a naked attempt to drive readers to my blog www.alisonwriting.wordpress.com.  I'm keen to develop exchanges between writers and readers.  Last week I was delighted when an author I'd met last year at an event found my blog and got in touch.  It's lovely to be supported by friends and contacts and to have their comments.  It's a different kind of excitement when someone picks up on your blog and responds.   Today's blog features Amnesty International at the Edinburgh book festival

How watching The Bourne Ultimatum is like running a business

How watching The Bourne Ultimatum is like running a business - I went to see The Bourne Ultimatum last night and watching it I was on the edge of my seat. Then it got me thinking later, that there are some parallels between running a business and being a covert agent.... Sue Stockdale [Mission Possible]

7 Lean Marketing Laws For The Inspired Entrepreneur

The following laws will provide guidance on how to act, think and work in a lean way. You can apply these laws to all areas of your life, work and business to get bigger results from the time you invest.

1. Multiple Rewards

Measuring Progress

Measuring Progress - Reviewed our business plan today and realised the progress we have made since I last looked at it. It reinforced a similar comment I heard from one of the women on our Planning for Success programme. Even if your plan... Sue Stockdale [Mission Possible]

Women Presidents Organisation

Women Presidents Organisation - One of the reasons for visiting the USA was to meet the Women Presidents Organisation and to work out how we will launch the first UK chapter later in the year. With so many fantastic companies being run by highly talented... Sue Stockdale [Mission Possible]

Inspired by Marshall Goldsmith

Inspired by Marshall Goldsmith - Just back from the USA where I was participating in a training workshop run by Marshall Goldsmith, named as one of the the USA's top 5 Executive Coaches and one of the 50 great thinkers and business leaders to have... Sue Stockdale [Mission Possible]

Backing a winner

Interview With

Alison Clark

Book Title

How to Stop Flogging a Dead Horse - The Business Owner's Guide to Creating Happy Endings

Tell us the single most important thing we'll learn from your book...

We need to let go in order to move on!

 

more

 

Does it all look white to you?

Does it all look white to you? - We began our latest business planning programme yesterday helping thirteen entrepreneurs to create a plan that they are proud of and will help them move forwards. When we asked them why they wanted to write a plan in the first... Sue Stockdale [Mission Possible]

Does It Eat You Or Feed You? (A Simple Explanation Of Return On Investment

When you first get interested in Wealth Creation one of the first questions is 'So how do I find these investment, property or business opportunities'?  A little bit later, you will find that you are overwhelmed with all the possibilities and opportunities are jumping out at you from every corner. 

So how can you tell which ones to pursue?

If you have read Rich Dad, Poor Dad by Robert Kiyosaki, you will know about the 'Does it Eat Me, or does it Feed Me' question and it's a really useful first yardstick of how good a deal may be.

Small Business Academy

Small Business Academy - I have been arranging the Small Business Academy that we are going to run at the Faringdon Enterprise Gateway during August and September. It has been fun finding great speakers and putting together an interesting programme. This will be one... Sue Stockdale [Mission Possible]

Hear Gary Frank, MD of the Fabulous Bakin' Boys speak at FREE event in Oxfordshire

Sep 26 2007 - 19:00
Sep 26 2007 - 21:00
Etc/GMT+1

Don't miss this opportunity to hear Gary Frank, Head Boy and Managing Director of the Fabulous Bakin' Boys talk about his experiences of starting up and growing their business. Now in its 10th year, they have gone from strength to strength making all sorts of tasty muffins, flapjacks and other products that are available across the UK in major supermarkets.

 

Growing the network

Growing the network - It's exciting because we are planning a new networking group in association with the University of Bath in Swindon. They have been running a very successful Women into Enterprise programme there for the last three years with over 120 women... Sue Stockdale [Mission Possible]

Launch of Women's Business Enterprise Council (WBEC)

Launch of Women's Business Enterprise Council (WBEC) - This week sees the launch of the Women’s Business Enterprise Council (WBEC) in the UK. This initiative will faciliate the development of business partnerships between women owned businesses and national and multi national corporations. A similar initiative has been operating... Sue Stockdale [Mission Possible]

The Property Millionaire (That Wasn't!)

I've got some lovely property freebies for you today, and a couple of great resources, and a total tip off for you!  But first, a little story....I went to a ladies networking event recently and after my presentation, which featured my two specialist topics, property and internet marketing heavily, a lady in her early fifties came up to me and quietly asked me if I could comment on her situation.

Visiting Venturefest

Visiting Venturefest - Just back from going to Venturefest which is an annual jamboree promoting business start-ups particularly in the science and technology sectors. There seems to be so much support for businesses that you might think how can anyone possibly fail? Yet,... Sue Stockdale [Mission Possible]

"Who Else Wants To Know These Powerful Performance Secrets?"

Interview With

Simon Hazeldine

Book Title

The Inner Winner

Tell us the single most important thing we'll learn from your book...

How to get a boost from the most powerful performance enhancer of all - your mind.

 

more

 

"What Everybody Should Know...How To Negotiate Better Deals"

Interview With

Simon Hazeldine

Book Title

Bare Knuckle Negotiating

Tell us the single most important thing we'll learn from your book...

You'll learn what I call the 'Magic Negotiation Formula'. It is my four word, one minute crash course in negotiation. Just learning and using this one principle will transform your negotiation ability.

 

more

 

"To People Who Want To Sell More But Don't Know How To Get Started"

Interview With

Simon Hazeldine

Book Title

Bare Knuckle Selling

Tell us the single most important thing we'll learn from your book...

A tried, tested, proven and effective process to follow. If you follow the process you'll close the sale.

 

more

 

Are you a Learner or a Knower

I was speaking to a group of senior business leaders last week on the subject of learning as a source of competitive advantage (not my usual topic but I am very, very passionate about learning!).

 

I made the bold statement "it is now virtually impossible to predict the future by studying the past" and encouraged them to learn on the move in their businesses.

 

The world is changing so fast that when you wake up in the morning it has changed from the night before!

 

The Secrets of Writing a Non-Fiction Book

 

 

I had about a year's worth of newsletters that I could use to give structure and content to the book. What I had to do was turn my material into a realistic and practical course that worked as well as made sense. The good news is that if you've been writing newsletters for a while you probably have got a lot of ready-made material for your book already. Now, does that seem less scary?

You Don't have To Do The Whole Thing At Once

Why Your Customers Don't Give A Damn About You

Word Count: 773
Character Width: 60

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"Why Your Customers Don't Give A Damn About You"

    - by Simon Hazeldine (MSc FInstSMM)
      Author of Bare Knuckle Selling

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

===========================================================

cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

Do You Make These Seven Stupid Selling Mistakes?

Word Count: 1091
Character Width: 60

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"Do You Make These Seven Stupid Selling Mistakes?"

    - by Simon Hazeldine (MSc FInstSMM)
      Author of Bare Knuckle Selling

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

===========================================================

cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

How To Hit Your Customer's G-Spot

Word Count: 615
Character Width: 60

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"How To Hit Your Customer's G-Spot"

    - by Simon Hazeldine (MSc FInstSMM)
      Author of Bare Knuckle Selling

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

===========================================================

cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

The Magic Negotiation Formula and Why it Works

Word Count: 153
Character Width: 60

===========================================================

"The Magic Negotiation Formula and Why it Works"

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

===========================================================

cover of Bare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You At Business SchoolBare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You At Business School
author: Simon Hazeldine
asin: 1905430140

Guard Yourself Against These Ruthless Negotiating Tactics

Word Count: 343
Character Width: 60
Resource Box: Bare Knuckle Selling / Bare Knuckle
Negotiating

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"Guard Yourself Against These Ruthless Negotiating Tactics"

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

cover of Bare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You At Business SchoolBare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You At Business School
author: Simon Hazeldine
asin: 1905430140

Three Surefire Ways To Get What You Want From Any Deal

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Character Width: 60

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"Three Surefire Ways To Get What You Want From Any Deal"

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

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cover of Bare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You At Business SchoolBare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You At Business School
author: Simon Hazeldine
asin: 1905430140

How To Improve Your Deal Making In 5 Easy Steps

Word Count: 409
Character Width: 60

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"How To Improve Your Deal Making In Five Easy Steps"

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

===========================================================

cover of Bare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You At Business SchoolBare Knuckle Negotiating: Knockout Negotiation Tactics They Won't Teach You At Business School
author: Simon Hazeldine
asin: 1905430140

You Must Read This Sales Article Because...

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Word Count: 130
Character Width: 60

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"You Must Read This Sales Article Because..."

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

3 Surefire Ways To Get Your Customers To Say Yes!

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Character Width: 60

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"3 Surefire Ways To Get Your Customers To Say Yes!"

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

5 Fatal Sales Traps That Stop You Dead

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"5 Fatal Sales Traps That Stop You Dead & How To Avoid Them"

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

How To Stop Your Competitors Stealing Your Customers

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Word Count: 159
Character Width: 60
Resource Box: Bare Knuckle Selling / Bare Knuckle

Negotiating

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"How To Stop Your Competitors Stealing Your Customers"

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

The 3 Rules of Successful Selling

Word Count: 526
Character Width: 60
Resource Box: Bare Knuckle Selling / Bare Knuckle
Negotiating

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"The 3 Rules of Successful Selling"

    - by Simon Hazeldine (MSc FInstSMM)
      The "Bare Knuckle" Salesman

(c) Simon Hazeldine. All Rights Reserved.
http://www.BookShaker.com

cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

10 Top Reasons Why Most People Fail To Close The Sale

REPRINT GUIDELINES
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You are free to publish the following article in its
entirety in your eZine or on your website. Our only

condition is that you MUST keep the information about the
author,(c) notice and resource box at the end intact.
Please let us know when you use an article by
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cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

The 3 Sacred Secrets Of Influential Communication

REPRINT GUIDELINES
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
You are free to publish the following article in its
entirety in your eZine or on your website. Our only

condition is that you MUST keep the information about the
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Please let us know when you use an article by
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cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

Why The Top 10% Of Salespeople Never Hard Sell

REPRINT GUIDELINES
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
You are free to publish the following article in its
entirety in your eZine or on your website. Our only

condition is that you MUST keep the information about the
author,(c) notice and resource box at the end intact.
Please let us know when you use an article by
sending us an email... mailto:articles@bookshaker.com
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cover of Bare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business SchoolBare Knuckle Selling: Knockout Sales Tactics They Won't Teach You at Business School
author: Simon Hazeldine
asin: 1905430051

Do You Really Need A PR Company?

By Paula Gardner of www.doyourownpr.com

Facing facts

PR and marketing will help your business become more successful. But the obvious downside of a successful business is that you personally will no longer have as much time to devote to PR and marketing.

But handing it over to someone else is a risk - how can you be sure that they'll communicate the passion that fired you up to start the business in the first place?

cover of Get Noticed: How To Boost Your Small Business Profile In 30 Days Or LessGet Noticed: How To Boost Your Small Business Profile In 30 Days Or Less
author: Paula Gardner
asin: 0954568176

12 Deadly Reasons Why You Won't Get Rich In Your Lifetime: Deadly Reason #4:

 

***************************************************

Top Secret Report by

Nicola Cairncross

cover of Money Gym: The Wealth Building WorkoutMoney Gym: The Wealth Building Workout
author: Nicola Cairncross
asin: 0954568184

12 Deadly Reasons Why You Won't Get Rich In Your Lifetime: Deadly Reason #3: The Car Salesman Effect

 

***************************************************

Top Secret Report by

Nicola Cairncross

cover of Money Gym: The Wealth Building WorkoutMoney Gym: The Wealth Building Workout
author: Nicola Cairncross
asin: 0954568184

12 Deadly Reasons Why You Won't Get Rich In Your Lifetime - Reason #2 - Bootstrapping

***************************************************

Top Secret Report by
Nicola Cairncross

cover of Money Gym: The Wealth Building WorkoutMoney Gym: The Wealth Building Workout
author: Nicola Cairncross
asin: 0954568184

12 Deadly Reasons Why You Won't Get Rich In Your Lifetime - Reason #1 - The Lone Ranger Mentality

***************************************************
Top Secret Report by
Nicola Cairncross
Author, Speaker, Wealth Coach &
Founder, www.TheMoneyGymClub.com
 

cover of Money Gym: The Wealth Building WorkoutMoney Gym: The Wealth Building Workout
author: Nicola Cairncross
asin: 0954568184

3 Powerful Questions That Could Change Your Life

Ever had one of those conversations, either with other people
or with yourself, that goes something like this: One day I
will do what I want to do ...(write a book, travel the world,
run my own business ... you fill in the blanks) or If only I

had x, I could do y...?

 

Whenever I hear myself say things like that, I ask myself
the following 3 questions:

 

1. What if I could do (whatever I'm putting off) now?

 

Get Some Possibility Thinking In Your Life

I'm sure you like me have said or heard 'I can't' many times
in your life. What happens when you say it? For me, it means
finality, a full stop, the end. 'I can't' and that's it, and
there's no point in even trying.

 

3 Ways To Get Luckier

How useful would it be to have more luck in your life? How
would that change things for you? If you're interested and
keen to be luckier, read on for 3 ways to improve your
chances.

 

Want To Change Jobs But Don't Know Where To Start?

This 4-point checklist might just help!

 

1. Where are you now?
Before you decide to make any changes in your life, it's a

good idea to establish exactly where you are now. This helps
you see where changes can, or need to, be made.

How To 'Read' A Book In Less Than 10 Minutes

Wouldn't it be great if you could get from a book what you
want in less than 10 minutes? (I'm talking here about non-
fiction rather than those fiction books which you want to
take your time over!).  How much time might you save? How

many more books could you then read?

 

You could of course go on a speed-reading or photo-reading
course, which teaches you to read faster or to skim read,
but if you can't afford the time or the money to do that
right now, read on for some handy tips:

 

Change Your Words, Change Your Perspective

When I was researching what to write for my new website, I
came across examples of how people present themselves
differently to how we might think.

 

 

For example, Tesco's doesn't call itself a supplier but
rather 'a buyer on behalf of our customers.'  That small
difference in words is a major difference in perspective -
it changes from pushing people to accept what you offer to
pulling people towards you because you have what they want.

 

3 simple steps to instant focus

I have just finished a telephone coaching session. My client
phoned half an hour before the agreed time, obviously
believing he was phoning at the right time.

 

I had the radio on, computer on, my desk was covered in papers and I wasn't at all prepared! So what to do?

 

Well, first of all, I turned the radio and computer off!
Then, two options came to mind as we were doing the
'how are you?' bit:

  

12 Deadly Reasons Why You Won't Get Rich In Your Lifetime - Introduction By Nicola Cairncross

***************************************************

Top Secret Report by
Nicola Cairncross

cover of Money Gym: The Wealth Building WorkoutMoney Gym: The Wealth Building Workout
author: Nicola Cairncross
asin: 0954568184

Talent Management is a Mindset, not a HR programme

Talent Management: A value driven approach to employees or an HR programme?
 
Talent management is a state of mind, not the latest Human Resources fad
 

Let Go of the Reins: The Dead Horse Guide to Delegation

Why delegate?

* It frees up time for you
* It helps you prioritise
* It allows team members to develop skills and confidence

* It motivates them by demonstrating your confidence and putting a value
  on their contribution.
* It helps with cover and succession planning

What are the challenges?

1. Making the time
In order to gain time, you need to invest some. It's always tempting to
go for the short term solution. Do you find yourself saying, ‘It's quicker to do it myself’?

So, You Never Got To Be A Train Driver?

You and how many other boys - and girls!  Now you're a
journalist, an accountant, a headmaster, a research
scientist, a vet... just like some of today's train drivers. 
Yes, I've just picked up a report on the BBC about all the

people training to work on the railways.  (Sorry!) 

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