Bob Hayward

In addition to my work with Internal Communication I am also a Director of this crisis intervention charity I'm committed to raise around £45,000 each year to enable this organisation to function. Foodbank uses a ground-breaking concept to help individuals and families in crisis by providing free emergency food until the appropriate agencies are in a position to assist. In 2007 Swindon Foodbank received 1079 referrals from the Professional Care Agencies in the town and provided those people with food until the State Benefit kicked in. It can take between 7 and 33 days for fresh or altered benefit claims to come through and Foodbank fills that void.

Normally I am running in four 1/2 marathons a year, or a few full marathons ~ 2007 was the first year since 1999 that my health let me down and I did not run beyond the end of my street..!

In 2003, I bought into a Swedish Corporate Strategic Internal Communication tool developed by Bengt-Arne Svennberg and Kent Fälth to improve employee engagement through enhanced internal communciation in the 1000+ employee corporate organisations. And so OPC (UK) Ltd was born.

In case you were wondering… OPC Stands for the Optimum Process of Communication.

We use strategic internal communcation to engage twice the critical mass an organisation requires to ensure an initiative is launched successfully in less than four hours, We create a top-down and bottom-up avalanche and give birth to the organisation's ambitions within the hearts and minds of every individual.

I get involved with the research, design and delivery with Bengt-Arne and have shaped a number of mission critical internal communication and employee engagement projects for British, Swedish and Global companies since early 2003.

The OPC Process® ~ is a new and highly successful method for spreading knowledge across an enterprise, strategic internal communication and employee engagement. It cascades any message throughout an organisation more effectively and imbeds it faster than ever before.

The OPC Process ® is just as effective on large global organisations as on a one site enterprise that needs internal branding, employee engagement or internal strategic communication. It has been used by organisations to present the same key message to over 50.000 participants in over 31 different languages and countries

The OPC Process® enables an organisation to deliver strategic internal communication of any key message in a way that engages and energises many employees simultaneously. This is accomplished through a distinct pedagogical format which ensures employees have an opportunity to explore and also brings stability and consistency to the process.