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Jun 6 2007 - 10:08
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Please use this to discuss the new site, your book selling tips, what works for you...

Website Optimization Tips for B2B Marketers

Website Optimization Tips for B2B Marketers - We haven’t discussed search engine optimisation on this blog to date, but I stumbled across this useful article on Ask Enquiro.com which details 10 key areas that business to business marketeers should take into consideration if you want to take a look at it here is the link - Top Ten Web Optimisation Tips .  [...] [Brighter Marketing]

7 Marketing Ideas for your Business

1.Direct mail – Quality not Quantity
Try this…
…Instead of mailing 500 potential customers with a letter, pick a small number of organisations you would really like to be work with. Then think of the most attention grabbing idea you can.

For example here at Brighter Marketing, we sent out 10 cocktail kits to organisations we really wanted to work. Contained in a bright postal blue tube was the following:

5 Simple Ways to Instantly Boost Your Marketing Effectiveness

Here are 5 simple ways you can use to increase the effectiveness of your next marketing campaign. 

 

The Brighter Marketing Bible for Small Businesses

This remarkable book is packed full of business to business marketing secrets, tips, checklists, how to guides and guerilla marketing tactics that you can start using immediately to increase sales leads and create outstanding marketing campaigns that will drive business to your door.

This is not a theory based book, it is full of hard and fast proven techniques that work and generate real opportunities for your company.

Product Details
Type of Digital Product:
Ebook
Price (£):
£14

The Beautiful Game in Sunny Spain

Wow! This has been an amazing but overwhelming week. My idea to write a book on Spanish Football led me to setting up a website at www.Spain-Football.Org exactly a month ago. I'd had the experience of basically blogging 90% of Going Native in Catalonia on www.native-spain.com and so when I came to sitting down write most of the major themes were well-developed.

We're Looking For Authors - Get In Touch...

After a short break from taking on new authors we're now looking for fresh talent. If you have what we're looking for then apply here...

50 on Five Live

The Waiting Room: Part 1 – a practical approach

A waiting room: perhaps you imagine a perspex enclosed space with rows of metal seats on a station platform. A bit chilly, boring, sterile devoid of stimulation. It may be the dentist or the doctor you think of. Recently I passed the windows of the GP practice I attended as a child and was astonished to recognise the drab walls and brown chairs. I could only hope the magazines weren't half a century out of date!  Some waiting spaces however are decorated with pictures, have comfortable seating and play corners for children.
 

Launch of Mission Growth in Swindon

May 20 2008 - 12:30
May 20 2008 - 14:00
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We are holding an informal event for women business owners to celebrate the launch of Mission Growth in Swindon on Tuesday 20th May from 12.30 - 2pm.  Come along and have a light lunch, meet other business owners and hear more about Mission Growth.  The event is being held in Barclays, 10-14 High Street, Old Town,  Swindon, SN1 3ED.

Secrets of Successful Women Entrepreneurs Networking Event, Bath

May 21 2008 - 12:30
May 21 2008 - 14:30
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Event: Secrets of Successful Women Entrepreneurs
Date: Wednesday 21st May, from 12.30 – 2.30pm
Location: Carpenter House, Broad Quay, Bath, BA1 1UB.

Cost: No Charge

Inspiration from Asia

Innovation: Malcolm Gladwell's comparison of Picasso and Cezanne

How to Write a Book Review

cover of A Career in Your Suitcase: Third EditionA Career in Your Suitcase: Third Edition
author: Jo Parfitt
asin: 1905430337

Get yourself noticed by writing reviews of other people's books. You usually get the free book too. This clear guide will show you the ropes.

 

Try it out for yourself on my latest book, Career in Your Suitcase.

Type of Digital Product:
Ebook
Usual Selling Price (£):
£0

Mission Growth launches

Why small businesses should act like big businesses

Polish Property and Real Estate Prices - Quarter 4, 2007

 

2007 was a turbulent year for Polish property. Vendors in Krakow became over ambitious in their asking prices which lead to large scale decreases in value during the autumn. Warsaw saw the price per square metre of apartments rise 32% before falling back 5% in Quarter three. Gdansk experienced average offer prices rising 15% in the spring but only 4% in the summer. These are to name but a few odd events.

cover of Buying Property in PolandBuying Property in Poland
author: Tim Hill
asin: 1905430329

Discovering Poland

 We all like to travel to a country worse than our own from time to time.We might want to deny it but it makes us feel good. Not conceitedarrogance but a sort of thankfulness that we got a birthplace a littlemore fortunate than someone else’s.

So when I set off to visit Poland for the first time I did not expect to finda country so impressive that I would be making plans to move therewithin 48 hours of arrival.

cover of Buying Property in PolandBuying Property in Poland
author: Tim Hill
asin: 1905430329

A Career in Your Suitcase 3rd Edition

The eagerly anticipated 3rd edition of Jo Parfitt's portable career bible.

A Career in Your Suitcase 3rd edition

The eagerly anticipated 3rd edition of Jo Parfitt's portable career bible.

Product Details
Type of Digital Product:
Ebook
Price (£):
£15

Building your brand using online forums

Building your brand using online forums -

How many online forums do you subscribe to?  And within your list, how many are you a regular contributor to?  Forums can be extremely useful as a way of building your personal brand in that particular sector. Whilst it can be time consuming to read and respond to postings, it is an easy way to start to infiltrate almost subconsciously into the minds of the users.

Women on a Mission: Sue Stockdale

Date of clipping:
Mar 7 2008

Forget press coverage, Internet PR rules!!

Inevitably new clients come to me stating that they want to get into the Sunday Times, Cosmo, The FT or some other popular publication. However, sometimes what would be more effective, especially if they have limited time, is to build a PR campaign around the web. Unlike traditional PR where people either have to remember your name and Google for your website, or snip out the piece about you, online PR means that all they have to do is click through to you. It might not be as glamorous, but it can be much more effective.

Spare room or boardroom? Solving the home office dilemma

Mar 10 2008 - 12:30
Mar 10 2008 - 14:30
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The home has now become the UK’s most popular start up location.

Opera singers and coaches

Opera singers and coaches - I was listening to Radio 4 earlier this week and heard a feature where Dame Kiri Te Kanawa was criticising so called "opera fakes" - people who are popular classical singers and who sing with a microphone. The debate then... Sue Stockdale [Mission Possible]

Could you write a book on a country?

et again I have been asked to source potential authors for Culture Smart! books.

Do you think you can write about 30,000 words in an upbeat style about what it is like to live in one of the following countries as an expatriate? If so,  get in touch with me and I will connect you with the series editor.

The countries are:

Building customer loyalty and growing your team

Building customer loyalty and growing your team - Recently I was speaking at an event for business owners in the hairdressing sector. It was a fascinating evening. There was another speaker before me Colina Currell from Synergy who was great and provided loads of inspiration, enthusiasm and... Sue Stockdale [Mission Possible]

Mother - One in a Million!

As we approach Mother’s Day (Sunday 02 March) and think about how our own mother is “one in a million”, take a moment to reflect on the experience of a mother I met last year.
 

Seeking inspiration from old places

Seeking inspiration from old places - I am currently on the high seas sailing round South America and lecturing on a cruise ship about my various adventures over the years to the North Pole etc. We have just arrived in Southern Chile after spending a few...

Sue Stockdale [Mission Possible]

Rambo 4 - A message in the Hype!

Yes, February sees the return of John Rambo to the big screen.
The trailer is on YouTube. Interestingly the trailer includes a very
famous quote which is well worth the 22 seconds it takes to hear
even if you are too busy to see the whole 3mins 30secs clip about
the movie.
 

How We Use Our Ebook To Lead With Our Marketing

Dear All

I've just been doing my year end statistics and in an email discussion with Debbie, I told her what they were, and she asked me to let you know how I'm using the ebook version of The Money Gym book to lead our entire marketing campaign.  We are creating cashflow AND long term recurring income. 

cover of Money Gym: The Wealth Building WorkoutMoney Gym: The Wealth Building Workout
author: Nicola Cairncross
asin: 0954568184

My favourite present - iphone

My favourite present - iphone - Happy New Year! I spent most of yesterday engrossed in my new Christmas present, my iphone. It's just so good and having upgraded to this from a phone thats almost two years old i felt like I had got a... Sue Stockdale [Mission Possible]

Calling all Grumpy Old ....

You may have seen the TV programmes “Grumpy old Men” or “Grumpy old Women”. With that programme idea as a backdrop, I’m doing some research to see if there are any "Networkers" who want to get on their soap box and share their “pet grumbles” about our passion for Networking.
 

Sue Stockdale walks the talk...and skis it too

Date of clipping:
Dec 28 2007
cover of Kickstart Your Motivation: The Complete Guide to Challenging Yourself to Win (Kickstart)Kickstart Your Motivation: The Complete Guide to Challenging Yourself to Win (Kickstart)
author: Sue Stockdale
asin: 0470843845

30 ways to get motivated

It's January and all the excitement of the festive season is over.  Now it's time to get back to work and many people want to get motivated in the New Year to take some different actions from last year.

cover of Secrets of Successful Women Entrepreneurs: How Ten Leading Business Women Turned a Good Idea into a FortuneSecrets of Successful Women Entrepreneurs: How Ten Leading Business Women Turned a Good Idea into a Fortune
author: Sue Stockdale
asin: 1905430035

Just be yourself

Just be yourself - Back from Scotland where I spent Christmas with family and friends! I managed to get that Scottish accent back very quickly so that people could understand me....It was lovely to relax, not do any work at all and to enjoy... Sue Stockdale [Mission Possible]

I Create Millions

Cover Image:
icreatemillions.jpg

Everyone wants to earn more money and Christoper Westra offers a selection of unique and cost-free methods to attract more money to you.  There is no selling, recruiting involved, just tasks for you to focus on in the comfort of your home which will attract more money to you.

Weird but wonderful!

 

Type of Digital Product:
Ebook
Usual Selling Price (£):
£0

Strictly Come Dancing and running a business

Strictly Come Dancing and running a business - My favourite Saturday night TV show Strictly Come Dancing was on again and its getting more exciting. It made me think about the difference in approach that the TV stars seem to have compared to the sportspeople. People... Sue Stockdale [Mission Possible]

Christmas Special Radio show (BBC Radio WM)

Dec 24 2007 - 00:00
Dec 24 2007 - 01:00
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You are invited to hear my Christmas radio show on BBC Radio WM.    You’ll hear an exclusive interview with Esther Rantzen  and a number of other special guests  ........ 

Shock Fall In House Prices: The Deadly Express Is At It Again!

I don't normally buy the papers but I just had to today - the Deadly Express is at it again.  You may remember that my friend Maria Davies particularly (inspirational speaker and experienced property investor), always makes people laugh by holding up two copies of the Deadly Express - one printed six months before the other - to make her point about newspapers using anything as a headline to sell papers. 

If your car had a flat tyre, would you take the day off work?

If your car had a flat tyre, would you take the day off work?

 

 A simple question.  The answers may be far from simple though.

 

Some of the answers I’ve got when I’ve asked this question are:

Power Your Word For Profit (and get a free ebook)

Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.

Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost.

Today I'll introduce you to a simple, low-cost, branding process that will magnetise your business without breaking the bank.

Our discovery begins by answering three simple questions:

Overcome your fears to seize opportunities

Overcome your fears to seize opportunities - I received an email recently from a 18 year old Matthew Roberts in Australia who runs a online business inspirationtoachieve.com . He asked if I would like to be interviewed for a CD he is developing that will contain inspirational... Sue Stockdale [Mission Possible]

Are you HD Ready?

The festive lights around my area have been switched on making  everywhere very colourful. Now the biting cold winds carry with them the excitement of the coming festive season.
 

Maximising your strengths

Maximising your strengths - It's not long until 2008 and we have been thinking ahead and writing our business plan for next year. I like writing the plan because I can utilise my strengths. I get excited thinking about the future and then writing... Sue Stockdale [Mission Possible]

Read interview about Secrets of Successful Women Entrepreneurs on Expatwomen.com

Date of clipping:
Nov 5 2007

Taking on a challenge - step by step

The law of attraction is working!

The law of attraction is working! - I blogged recently about the law of attraction and its working - I have had two new pieces of work in the last few days by sending out what type of business I was hoping to attract into the universe.... Sue Stockdale [Mission Possible]

Blenheim Palace a great way to get into the wealthly mindset

Blenheim Palace is an excellent way to get into the wealthly mindset - We did it - seventy people attended our event at Blenheim Palace on Thursday night with Nicola Cairncross, UK's leading wealth coach speaking. Guests enjoyed the wonderful meal and raised a whopping £362 for The Hunger Project as well as... Sue Stockdale [Mission Possible]

The Law of Attraction

The Law of Attraction - The time is almost here and our event at Blenheim Palace with top speaker and wealth coach, Nicola Cairncross starts in a few hours. I looked back yesterday at an email that Lesley Reader (co-organiser) had sent to me a... Sue Stockdale [Mission Possible]

Top 3 executive coaching issues

Top 3 executive coaching issues - I was reflecting the other day on the coaching issues that we to work on with our coaching clients, and decided to create a list of all the issues to identify the most common ones. The top 3 did not... Sue Stockdale [Mission Possible]

Dragons den

Author News and Book Selling Initiatives

NEWS
----
Last Wednesday: Judy sold 185 books, reached number 1 on Amazon's self-help list and
got 28 overall after implementing a second campaign to mark Good Question
Day! She had to work hard at herding all those cats but did a fine job.

 

Today: Two of our authors, Sue Stockdale and Nicola Cairncross, are
running a webinar at 1pm - all the registration details are here...

 

How to Get a Bestseller....

There's an interesting article on the BBC site about the reasons a book sells well - here's the summary of the top 10 factors that make a book sell:

1. Word of mouth

2. The book group

3. Richard and Judy

4. Author

5. Art of covers

6. In-store marketing

7. Rise of prizes

8. Unusual titles

9. Praise for

10. Newspaper serialisation

Dragons' Den - DWD (Dealing With Dragons)

Nov 5 2007 - 00:00
Nov 5 2007 - 01:00
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 Jim Parkes hosts another one hour show on BBC Radio WM. This time he’s your guide as we explore the dark recesses of the Dragons' Den  in “DWD” (Dealing With Dragons).  We are not talking about the BBC TV programme, we're going to face up to our own "internal dragons"

Why Develop the Art of Asking Questions to Bring About Positive Change?

Mission Possible and Money Gym Webinar

Oct 18 2007 - 13:00
Oct 18 2007 - 14:00
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If you want to know more about  wealth creation, the best person to learn from is Nicola Cairncross, Europe's leading wealth coach and author of The Money Gym - The Ultimate Wealth Workout.

Coventry Peace Month Event - Humorous talk

Nov 2 2007 - 19:00
Nov 2 2007 - 20:30
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Why not join me for a free glass of wine & canapés at The Herbert, Coventry  from 7pm and then settle down to hear me deliver a humorous talk entitled; "Seriously, Are You Taking the Peace?" from 7:20pm.
 

Let go of the past with feedforward

Let go of the past with feedforward - During our motivation workshop last week we used Marshall Goldsmith's Feedforward technique to help people create a positive change in their behaviour. Every time I shall this technique with a group, the energy within the room increases, people find it... Sue Stockdale [Mission Possible]

Good Questions About Money - 15 hours of wealth bossting audios courtsey of Nicola Cairncross

Product Details
Type of Digital Product:
Audio Download
Usual Selling Price (£):
£79
Image
NicolaSunshineSmall.jpg
Your Name:
Nicola Cairncross

Enjoy over 15 hours of Wealth Creation Audio, including an exclusive interview with Judy Barber and Nicola Cairncross, over 10 hours of brand new audio with Judith Morgan and the Money Gym Coaches, covering the 10 chapters of Nicola's book "The Money Gym" and 4 exclusive bonus hours of audio with Mike Segall, successful business man and Ecademy Blackstar, including Debt Busting and New Business Generation.

audio (mp3)

Your Details
How Big Is Your Contact List?:
10,001 to 15,000
Your Main Business Area:
Wealth
Your Commitment:
Yes

How To Hook Your Customers!

When you first meet your customer or a prospective customer you have to hook them!
 
The aim of the hook is to grab their attention and get them focusing on you. Before they met you they may have been on the ‘phone talking to a supplier or perhaps even an angry customer of their own. They may have a long and pressing list of things to do. You must grab their attention and focus it on you.
 

Role Models

Role Models - It was a real shock this week to hear of the death of Anita Roddick, founder of the Body Shop. For many she was a role model and the one name that people always say when asked to name a... Sue Stockdale [Mission Possible]

An opportunity to hear Nicola Cairncross, UK's leading wealth coach speak

Nov 1 2007 - 19:00
Nov 1 2007 - 22:00
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Come to the beautiful surroundings of Blenheim Palace and hear UK's leading wealth coach Nicola Cairncross speak!

This event is organised by three business networks Mission Possible, Ladies that Lunch and Chippy Lippys and is a great way to meet the leading business women and men from Oxfordshire and surrounding Counties.

Run your day back to front

Run your day back to front - Its been a long day. Delivering a leadership programme for a corporate client followed by an evening motivation workshop. It was interesting that whilst all the people attending the workshop were motivated small business owners, there were recurring themes about... Sue Stockdale [Mission Possible]

Never throw away your address book

Never throw away your address book - Recently an old business acquaintance got back in touch with me having read an article about me in the media. It was lovely to get his call and to catch up after many years of losing touch. Since he made...

Sue Stockdale [Mission Possible]

Authors talk at Waterstones, New Street, Birmingham

Sep 21 2007 - 12:30
Sep 21 2007 - 13:30
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Waterstones bookshop are showing support towards the International Day of
Peace by sponsoring an author talk on the 2nd Floor of their New Street store.
 
The crowd gathered in Chamberlain Square to mark the International Day of
Peace at 12noon would have a short distance to travel to the bookshop. 

Five ways to make your mission possible

Five ways to make your mission possible - 1. Have a mission in the first place - so set yourself some new objective2. Be enthusiastic about your mission - this helps when the going gets tough3. Tell others about your mission - then you get some moral support... Sue Stockdale [Mission Possible]

Blogging about Blogging

I'm writing this in a naked attempt to drive readers to my blog www.alisonwriting.wordpress.com.  I'm keen to develop exchanges between writers and readers.  Last week I was delighted when an author I'd met last year at an event found my blog and got in touch.  It's lovely to be supported by friends and contacts and to have their comments.  It's a different kind of excitement when someone picks up on your blog and responds.   Today's blog features Amnesty International at the Edinburgh book festival

For Book Ideas

We've just added a new group and forum for people who have a book idea to get open and honest feedback. I don;t know how this might work out yet, but we have lots of people who need a little advice and we have lots of people who have plenty of advice to give. Hopefully this group will allow those people to get together in a constructive way!

So, if you have an idea for a book then join up to the gorup and post the synopsis. If you love critiquing other people's ideas (in the nicest possible way!) then please join and make your services available.

How watching The Bourne Ultimatum is like running a business

How watching The Bourne Ultimatum is like running a business - I went to see The Bourne Ultimatum last night and watching it I was on the edge of my seat. Then it got me thinking later, that there are some parallels between running a business and being a covert agent.... Sue Stockdale [Mission Possible]

Women Presidents Organisation

Women Presidents Organisation - One of the reasons for visiting the USA was to meet the Women Presidents Organisation and to work out how we will launch the first UK chapter later in the year. With so many fantastic companies being run by highly talented... Sue Stockdale [Mission Possible]

Inspired by Marshall Goldsmith

Inspired by Marshall Goldsmith - Just back from the USA where I was participating in a training workshop run by Marshall Goldsmith, named as one of the the USA's top 5 Executive Coaches and one of the 50 great thinkers and business leaders to have... Sue Stockdale [Mission Possible]

International Day of Peace - Birmingham Event (ammended location)

Sep 21 2007 - 11:45
Sep 21 2007 - 12:15
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Please note the venue change - this event is now taking place in VICTORIA SQUARE, Birmingham City Centre ..

Also, details of this event will feature as part of the News Bulletins on BRMB Radio on Friday 21  September

Why not  listen live on the radio or over the internet at : http://www.brmbfm.co.uk/default.asp.

Backing a winner

Interview With

Alison Clark

Book Title

How to Stop Flogging a Dead Horse - The Business Owner's Guide to Creating Happy Endings

Tell us the single most important thing we'll learn from your book...

We need to let go in order to move on!

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